Dark chocolate could win Dark Knight MV Agusta F4 motorcycle
The Staff of Clutch and Chrome
June 11th 2008
Some riders
love for chocolate can have them riding on a customized,
Batman-themed, hand built MV Agusta F4 motorcycle valued at
$35,000.
 The
Hershey Company announced today that it is celebrating the
release of Warner Bros. Pictures' The Dark Knight with
Special Edition Batman-themed products. Special Edition
Reese's(R) Milk Chocolate Peanut Butter Bats and Reese's(R)
Dark Peanut Butter Bats feature a unique bat shape to mark
the debut of the highly anticipated new Batman feature,
arriving in theaters July 18. Reese's(R) Pieces(R) Candies
are getting in on the fun by masking themselves in a
Batman-themed black and blue color scheme, and Kit Kat(R)
Dark Knight Bars feature an imprinted Bat-Signal on standard
and king size bars. The Special Edition Batman products hit
store shelves this month.
Hershey's
The Dark Knight collection also invites consumers to "Find
the Bat-Signal and Win" with an exciting instant-win
promotion.
One lucky
grand-prize winner will receive the ultimate Batman
accessory, specially marked packages feature instant-win
game pieces and the chance to win a variety of The Dark
Knight-themed prizes, including ten official Joker Henchman
Masks and five home theater systems, each including a
widescreen television, speakers and audio components.
For an
inside look at Hershey's "Find the Bat-Signal and Win"
promotion prizes and The Dark Knight movie trailers fans can
visit the contest
website. It even includes
behind the scenes pictures of the motorcycle being built.
Reese's and
Batman fans are invited to upload videos showcasing their
favorite way to enjoy Hershey's The Dark Knight collection,
helping The Joker on his quest to make the Reese's
bat-shaped candy disappear.
"By partnering with one of the season's hottest
entertainment properties, Hershey is delivering the
excitement of a big-screen event movie through our iconic
brands," said Michele Buck, Senior Vice President, Global
Chief Marketing Officer, The Hershey Company. "We are
thrilled to partner with The Dark Knight and we are excited
to bring this exciting promotion to our consumers."
The Special Edition Reese's Peanut Butter Cups, Reese's
Pieces Candies and Kit Kat Wafer Bars featuring The Dark
Knight are available now through December 2008, while
supplies last, at mass, grocery, drug and convenience
stores. Hershey's "Find the Bat-Signal and Win" promotion
runs through December 31, 2008. Official rules and
additional details can be viewed at contest
website. |
