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LEGO and BMW - From Toy to Motorcycle Fantasy

Motorcycle enthusiasts can get their biker-gloved hands on tomorrows hover bike, with some LEGO bricks and a little imagination it appears.

What started as a cute cross-over marketing campaign and motorcycle product placement, the road trip taken by LEGO’s version of the BMW R 1200 GS Adventure has turned into an elaborately produced full-size replica, and the results are stunning.

The BMW R 1200 GS Adventure has been available as a detailed replica Lego Technic model since beginning of the year. This blend of bike and toy reproduces the shapes and mechanisms of the full-size original as faithfully as possible. Enthusiasts who’ve taken the time to play with these particular LEGOs are reportedly delighted by the authentic BMW Telelever front-wheel suspension, the universal shaft drive and the moving BMW Motorrad 2-cylinder boxer engine, all of which are set in motion as soon as the motorcycle is moved.

‘With its wealth of details, it is not only a realistic reproduction but also an appealing model-making challenge with its 603 pieces,’ explains BMW Motorrad. Considering the BMW R 1200 GS Adventure is the first LEGO Technic model to be created in cooperation with a motorcycle manufacturer, it could be considered the start of a wonderful relationship.

“BMW Motorrad approached LEGO Group with the idea of a collaboration because the two companies have much in common: they both successfully combine innovation and tradition in their brands and products, providing unforgettable experiences for young and old alike all over the world,” says Heiner Faust, Head of Sales and Marketing BMW Motorrad.


But, the creative collaboration didn’t stop there. The two design teams also drew on their inventive flair to create the LEGO Technic Hover Ride, the alternative model included in the kit. Riders shouldn’t look for any promised technology or biker-breakthroughs with the model, this futuristic concept doesn’t lay claim to technological plausibility.

“It was a great idea and a superb creative challenge to develop a fictitious model from the parts of the LEGO Technic BMW R 1200 GS Adventure set. Our concept not only incorporates the BMW Motorrad design DNA with typical elements such as the boxer engine and the characteristic GS silhouette, it also draws on the LEGO Technic stylistic idiom,” says Alexander Buckan, Head of BMW Motorrad Vehicle Design.


The concept went beyond plastic bricks as a result of the involvement of the BMW Junior Company Munich, an innovative training unit in which BMW trainees from diverse departments have the opportunity to work together. BMW trainees in the second to fourth year of their course used the serial-production parts of the BMW R 1200 GS Adventure to build a life-size model of the LEGO Technic Hover Ride. Numerous components, such as the front-wheel rim modified to form a propeller, were specially made for the project, demonstrating the youngsters’ skilled craftsmanship.

The full-size model of the Hover Ride Design Concept will be presented for the first time today at LEGO World in Copenhagen. Taking to the open road, it will visit various sites such as the BMW Group Research and Innovation Center Munich and BMW Welt via Denmark.


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