Motorcycle manufacturers trying to connect to its riders and would-be customers finds BMW Motorrad teaming up with a smartphone riding app, Rever. Is this the start of a new road for the motorcycle community?
When thinking of extreme motorcycle customization, a garage full of tools and skills in metal fabrication leaps to mind. Declassified build notes from an aftermarket parts company shows that’s not necessarily true.
When Italian electric motorcycle manufacturer Energica Motor Company opened its first showroom in world on July 6th, it could have been considered as much of a breakthrough as any cutting edge technology.
The motorcycles available in the two-wheeled showrooms of tomorrow are breaking records at the historic Pikes Peak International Hill Climb. Regardless what a biker rides, this is an exciting thought.
Motorcycles make their way into many forms of entertainment and while they’re not new to riding through the pages of comic books, a new publication is a first for BMW Motorrad.
The stories vintage motorcycles can tell go beyond the make, model and the reasons any particular bike became famous. Sometimes the journey of the motorcycle itself is far more interesting.
Quick note, warm weather is fun to ride in but can be deadly to motorcyclists. This and other interesting trends are seen in the latest motorcycle safety study recently released.
With an internal code name of ‘New York Steak’ while being developed, Kawasaki’s legendary Z1 would go onto sizzle its way into motorcycle history.
In its efforts to promote motorcycle safety during its official month of May, Allstate Insurance headlined its latest initiative with rising country music star, Frankie Ballard.
A move by India mandating antilock braking systems (ABS) on motorcycles has some safety advocates looking to US lawmakers for similar requirements.