This company is the latest incarnation to produce bikes from motorcycle legend Eric Buell, reborn through liquidations and acquisition. The 2017 model year American Sportbikes from EBR Motorcycles continues the manufacturer’s journey of rebuilding of the iconic motorcycle brand.
“It has been an amazing summer since the new EBR was launched. You can imagine the challenges of restructuring the new company, but we have made really nice progress building our base for 2017 to launch this week,” said Bill Melvin, owner of EBR.
The 2017 models are expected to ride into showrooms this week with EBR planning to attend the International Motorcycle Shows (IMS) in Long Beach, New York, Dallas and Chicago. IMS kicks off with its debut in Long Beach on November 18th. EBR are promising to not only show off the 2017 models but upcoming models they’re dubbing as 2017.5 and 2018 as well as products from the newly formed EBR Apparel featuring clothing celebrating the brand.
The EBR Team, many proudly wearing 'Never Quit' t-shirts - Source EBR Motorcycles
“Our quality is continuously improving, our supplier relationships established, and now we are looking towards the future”, notes Melvin. “This fall, we have something ‘Quick, Dark, and Low’ in the works that should be exciting for urban street riders, and we are making real progress on expanding the range of models of the 1190 platform, as well as developing and delivering accessories that our EBR riders want.”
Motorcycle industry trends have a certain segment of riders wanting affordable options and it seems EBR are happy to help. Some of the 2018 line-up will include EBR models priced at less than $10,000.
Along with new products, EBR is reviewing applications for their new Global Sales Director to support and grow EBR’s dealer base organically and through strategic partnerships.
“Of course we had some bumps over the last year, but the road is looking pretty smooth now,” said Steve Smith, CEO of EBR. “It’s exciting to see growth into our next steps and exciting that we can help support the Buell Nation of enthusiasts and riders.”