There was an incredible motorcycle moment in San Antonio, last week as the service of a military veteran was honored with a new Harley-Davidson.

Never one to let a historic date ride by without proper fanfare, Harley-Davidson is marking its 115th anniversary with a line-up of new and updated models.

They could be called custom motorcycles of heroic proportions, the latest Harley-Davidson models featuring customizations inspired by some of the most iconic Marvel characters.

It appears Harley-Davidson has used the NCAA basketball championships to bookend their new advertising campaign, with the second ad in this series speaking volumes.

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