This particular two-wheeled tale began with longtime rider Jason Large of Jackson, Ohio who wanted to protect riders on the major Ohio state route he lives on. Allstate Insurance was inspired by Jason’s desire to help keep his fellow riders safe and coincidently, have their own campaign with just this goal in mind.
Allstate’s Once is Never Enough (O.N.E.) program is an awareness campaign created to help reduce the number of motorcycle crashes involving other vehicles at intersections by encouraging motorists to “look twice, because once is never enough”.
According to the National Highway Traffic Safety Administration, 46 percent of all multi-vehicle crashes occur at intersections, oftentimes as a result of a vehicle turning left, impeding the motorcyclist's right-of-way.
Through the O.N.E. program a yellow, diamond shaped warning sign was created following two years of development which included 140 temporary installations in various U.S. cities between 2010 and 2011. The signs were designed to establish a standardized warning device that can be used by any local or state agency and would be recognizable to riders and motorists across the country. Simply reading, "Watch for Motorcycles," the sign encourages people to look twice for motorcycles at intersections.
Since it was established in 2009, Allstate has worked closely with local traffic authorities to install 179 Watch for Motorcycles signs in 41 different cities across 21 states at dangerous intersections for riders.
This success of the program speaks for itself, but because the ultimate goal of O.N.E. is to empower the larger riding community, Allstate has donated and installed a sign on Jason Large’s property along the major Ohio state route at his request.
The sign is now in place, erected on Wednesday November 30th.
Happy to play their part, Allstate hopes Jason’s persistence and passion to advance motorcycle safety in his community will inspire other riders to do the same.
The sign is installed and Jason Large (literally) stands by his effort to keep fellow riders safe - Source Allstate Insurance