Taking place in Verona, Italy from today through the weekend, the Motor Bike Expo attracts 155,000 enthusiasts. Stretching over seven halls, the motorcycle show features the latest models from Aprilia, BMW, Ducati, Harley-Davidson, Honda, Husqvarna, Indian, Kawasaki, Mondial, Moto Guzzi, Moto Morini, Royal Enfield, Scrambler Ducati, Suzuki, Triumph, Victory and Yamaha. Organizers of the event like to say, ‘During Motor Bike Expo the city becomes the capital of the motorcycle world’.
Being in Ducati’s backyard, its a given the Italian motorcycle manufacturer would make an extra effort for the show. Enter the Scrambler R/T and Scrambler Essenza, both meant to highlight the Scrambler’s character and the opportunity for creativity and personalization, the two showcases come from Anvil Motociclette and South Garage.
There’s a good reason Ducati chose this model as the one to ride into the Motor Expo spotlight. Since roaring out two years ago, Ducati’s popular model has sold and 32,000 motorcycles sold worldwide, turning the riding world’s attention to the popular style of its namesake, the scrambler.
Created by Anvil Motociclette, the Scrambler R/T is meant to give a nod to the fashion world and the current metropolitan trends, while looking back to the past. Using a Scrambler Sixty2, the R/T, or Road and Track, invokes the scramblers of the 70’s.
"We wanted Ducati R/T to pay tribute to the glory of Ducati,” said the two young customizers from Parma, Italy, “While bringing certain stylistic quirks used in the seventies." The style highlights include a gas tank yanked from the 70’s, handlebars echoing the classic shapes of those used in the competitions in the deserts of California and a saddle made of cowhide paying tribute to American stuntman of that era.
Finally, the custom motorcycle was given the number of 53, indicating the number of days Anvil Motociclette spent customizing it.
The Scrambler Essenza is a reinterpretation of a Café Racer and comes South Garage. The feel of a vintage style racer is captured with a hint of Steam Punk.
The two custom motorcycles are not only at the show to celebrate Ducati’s Scrambler line-up, but draw visitors to the manufacturer’s exhibit area. The highlights of what Ducati have planned for the three-day show are the Scrambler Virtual Reality Experience, a workshop for student titled ‘Building a Brand’, the latest models as well as Radio Scrambler Ducati, a feature seen at Intermot and EICMA 2016.