It Seems 2016 Was a Good Year For Ducati

Today’s magic number is 642. That’s how many more motorcycles Italian manufacturer Ducati sold in 2016 compared to the year before.

It may not seem like a big number to some, but not only would you need a pretty big garage to park 642 motorcycles, its 1.2 percent more than Ducati sold in 2015 and continues a seven year trend of increasing sales.

A press conference was held at AUDI AG headquarters in Ingolstadt to present Ducati’s financial results for 2016, which worked out well as the Italian manufacturer added around $50 million dollars to the ledger of its parent company. Ducati represents the motorcycle segment of the Audi Group.

Overall the motorcycle manufacturer delivered 55,451 motorcycles to customers all over the world resulting in sales of € 731 million, or roughly $777 million US Dollars. The sales from 2016 are 4.1% higher than those enjoyed by Ducati the prior year.

“Ducati continues its profitable growth trend,” commented André Stoffels, Chief Financial Officer at Ducati Motor Holding. “During 2016 we further consolidated the positive results of the previous years. The company is continuing to invest in new technologies and in new products. “

The Bologna-based motorcycle manufacturer now has more than 780 dealers in over 90 countries, but Ducati doesn’t have to look too far from home to find their fans. Many European markets have reported double-digit growth. In Italy sales rose 20%, Spain increasing by 38% and the number of motorcycles delivered in Germany increased by 8% compared with the previous year.

However, it was the United States that confirmed its position as Ducati's number one market in 2016, with 8,787 motorcycles delivered to customers. Regular readers of Clutch and Chrome know Ducati is pushing into newer markets, all which continue to grow. Among the non-European markets, a significant performance of the brand in China where Ducati doubled the previous year’s results, motorcycles sold in Brazil increased by 36% and by 215% in Argentina.


Claudio Domenicali with the 1299 Superleggera

The numbers naturally lead to the question of whether Ducati can continue this consistent growth. Helping the Italian manufacturer along was the launch of seven new models for 2017 sales. The 1299 Superleggera, the Ducati SuperSport, the Multistrada 950, the Monster 797, Monster 1200 and two new versions of the Ducati Scrambler - Scrambler Café Racer and Scrambler Desert Sled were all introduced for the new model year.

“The continuous evolution of our range, both in terms of quality and technology, the constant development of our dealer network and the effectiveness of a strategy based on investments aimed at the products, the quality and the customers, have enabled the company to continue on its growth curve,” declared Claudio Domenicali, Chief Executive Officer of Ducati Motor Holding. “This allows us to look to the future with optimism, knowing that we are heading in the right direction.”

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