Revealed during Bike Week in Daytona Beach, Hollister Powersports' "Tequila Sunset" claimed top honors, with "America Proud" from Coastal Indian Motorcycle and "Barnstorm" from Indian Motorcycle of Central Massachusetts took 2nd and 3rd place honors respectively.
Following the success of the 2016 'Project Scout' build contest, Indian renewed the competition for 2017, this time focusing on its popular hard bagger, the Indian Chieftain. The three-month contest invited Indian Motorcycle dealers to build a custom Indian Chieftain or Chieftain Dark Horse model using any theme, style or budget, as long as it incorporated at least three authentic Indian Motorcycle accessories.
"The collection of unbelievable customs that were produced for 'Project Chieftain' are a powerful testament to the significant customization capabilities of the Chieftain platform," said Gary Gray, Indian Motorcycle Product Director. "It's always such a pleasure to see the creativity and craftsmanship of our dealers, while showcasing for the rider how far one can go to make our bikes more personal to them."
'Project Chieftain' kicked off on October 10, 2016, with the entry period closing on January 13, 2017. Fans voted online for eleven finalists during a two-week period from February 1-15, and the three winning bikes were on display during Daytona Bike Week. The dealers took home cash prizes of $20,000 for first place, $10,000 for second place and $5,000 for third place.
Tequila Sunset, the winning motorcycle designed by Hollister Powersports of Hollister, Calif., features the following modifications: a 23" custom front wheel, stretched front fender, raked triple trees, custom gold metallic paint, custom made side covers, custom made air cleaners, and frenched in turn signals in the saddle bags.
American Proud, the second place winner designed by Coastal Indian Motorcycle of Murrells Inlet, S.C., honors the American men and women that created Indian in 1901 and recognizes the team that resurrected the brand. It also pays homage to the service men and women that protect our freedoms.
Barnstorm, the third place winner designed by Indian Motorcycle of Central Mass., was modified to elevate the aspects of Chieftain performance. Power output was increased with Indian Motorcycle performance cams, intake and a handmade stainless exhaust. Those modifications, paired with aggressive styling and stunt-inspired bars and controls bring the bike to an unprecedented level of power, agility and aesthetics.
Aside from giving a reason to create some beautiful motorcycles, Indian use events such as this build-off to promote a particular model. In this case, the Indian Chieftain and Chieftain Dark Horse are both are powered by the Thunder Stroke 111 engine and feature a 100 Watt premium audio system, TPMS, ABS, fairing with integrated driving lights and power windshield, cruise control, remote locking hard bags, keyless ignition, and much more for 2017.
Available in Thunder Black Pearl, White Smoke, Silver Smoke and a pair of two-tone palettes, the 2017 Indian Chieftain starts at $23,999 and comes standard with the highly lauded all-new 7" Ride Command infotainment system. The 2017 Chieftain Dark Horse, starting at $21,999, sports a premium 100W audio system and an ominous nose-to-tail matte black finish with minimal chrome for a menacing presence.