Bikers Love Triumph's Bobber - New Model Enjoys Breakout Sales

Bikers appear to love Triumph’s new Bobber, certainly if sales numbers are anything to go by.

Already on a motorcycle high with all-time retail sales record in 2016, Triumph Motorcycles America is proud to note the Bonneville Bobber is the most successful new model launch in Triumph’s history with more customers taking delivery of the Bobber in the first 30 days than any previous motorcycle.

2017 has seen Triumph add five new models to the Bonneville family, including the T100, T100 Black, Street Scrambler, Street Cup and Bobber, as well as revealing an exhilarating, new Street Triple. Through the success of the entire model lineup, Triumph has closed out the first quarter with a 15% increase of customer sales compared to the same time period in 2016.

As if taking a victory lap, a continent wide tour, dubbed the Bonneville Bobber Brutal Beauty Tour was already planned before the British motorcycle manufacturer watched its sales grow to record numbers. This included over 50 stops through the Unites States and Canada, giving consumers a first look at Triumph’s new model lineup.

“This is a great start to what is sure to be another retail record year for Triumph dealers in North America,” said Matt Sheahan, COO of Triumph Motorcycles America. “It’s been great giving fans a first look at these motorcycles during the Bonneville Bobber Brutal Beauty Tour and we’re excited to see that customers are as enthusiastic of our new motorcycles as we are. I’m one of a few Triumph employees that already bought a Bobber and I can’t wait to get home and ride it!"

Riders who may have missed the rollout of Triumph's Bobber can find Clutch and Chrome's article about the new model here.

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