Giving a nod to the efforts of the Ducati Design team, the Café Racer won the prestigious ‘Motorcycle Design - Concept Bike and New Prototypes’ award at the Concorso d'Eleganza Villa d'Este in Cernobbio, on Lake Como. Even better for the retro design, the concept bike developed by the Ducati Design Center also took a new award, the Villa Erba trophy, won by popular vote.
This concept Café Racer is characterized by all-aluminum, essentially styled superstructures that leave the original Scrambler mechanics in full view. The LED lights offer a freshly designed look, as do the “bobber” wire wheels, the low-slung exhaust and hand-stitched seat.
The Concorso d’Eleganza Villa d'Este has been held since 1929. It is the world's most exclusive competition celebrating the design and style of vintage cars and motorcycles. In addition to categories for vehicles of yesteryear, the competition has a “Concept Cars and Prototypes” section to present a vision for vehicles of the future.
However, this wasn’t the only Ducati appearance in the award line-up, they were also competing with another concept bike, inspired by the Scrambler Desert Sled. It took third place in the ‘Motorcycle Design – Concept Bike and New Prototypes’ category.
“I am exceedingly proud of such a successful achievement, above all because the other prototypes taking part in the competition were really beautiful,” Andrea Ferraresi, Ducati Design Center Director, said. “Amidst the many superb looking bikes across all the competition categories, people chose to award our Café Racer with the Villa Erba trophy”.