Perfect for riders who can’t make their way to large, established motorcycle shows, the traveling and equally large Progressive International Motorcycle Show will again make its way across the United States later this year. Stopping in seven cities to provide consumers and enthusiasts with an inside look into the latest and most innovative motorcycles, gear and products from leading companies in the industry, the well-known event showcases everything the motorcycling lifestyle has to offer.
"We are very excited to announce the dates and cities for the upcoming 2017-2018 tour, as this year we are planning to deliver the most in-depth and immersive experience yet for our attendees," said Tracy Harris, senior vice president of the Progressive International Motorcycle Shows. "We will continue to support the powersports industry through our events, while cultivating a place for motorcycle enthusiasts to gather and share a one-of-a-kind motorcycling lifestyle experience."
Starting in Southern California, the tour will provide motorcycle enthusiasts across the United States the opportunity to swing a leg over hundreds of new 2018 models, score the hottest parts, gear and accessories and enjoy hours of live entertainment. The 2017-2018 Progressive IMS Tour dates and cities are as follows:
- Long Beach, CA: November 17-19, 2017, Long Beach Convention Center
- New York, NY: December 1-3, 2017, Jacob K. Javits Convention Center
- Minneapolis, MN: December 8-10, 2017, Minneapolis Convention Center – NEW DATES
- Cleveland, OH: January 26-28, 2018, I-X Center
- Dallas, TX: February 2-4, 2018, Kay Bailey Hutchison Convention Center – NEW DATES
- Chicago, IL: February 9-11, 2018, Donald E. Stephens Convention Center
- Washington D.C.: February 23-25, 2018, Walter E. Washington Convention Center - NEW DATES
Since its inception in 1982, the IMS Tour has become the largest touring powersports event in the United States. Several new show attractions will be added to the upcoming tour, including a new lifestyle section, an adventure and travel section and fresh stage content. This will accompany fan-favorite attractions such as the stunt show, Win Play Vote, IMS Vintage and more.
Also returning to the 2017-2018 tour is title sponsor, Progressive Insurance, a supporter of the IMS Tour since 2004. For over 50 years, Progressive has been a proponent of the motorsports industry and has played a significant part in the IMS Tour since being named title sponsor in 2010.
"We're excited to hit the road for what will be the biggest Progressive IMS Tour yet. As title sponsor, we'll be bringing another can't be missed experience deeply-rooted in motorcycle culture," said Eric Doubler, direct business leader at Progressive Insurance. "In working closely with our partners at UBM and Match Marketing Group, we look forward to connecting with passionate motorcycle enthusiasts across the nation by providing a full throttle, interactive experience for riders of all ages."