Big-Hearted Bikers Step Up For Hurricane Harvey Victims

As Texas continues to recover from the devastating Hurricane Harvey, big-hearted bikers are there to help in our own unique way.

Coming out of North Carolina, local motorcycle industry leader Ray Price Harley-Davidson has partnered with Graybeard Distillery, makers of award winning and industry disrupting Bedlam Vodka, to build the Bedlam Vodka custom motorcycle.  The Bedlam Bike will be unveiled at 8 pm on Friday, September 22nd at The Anchor Bar located at 207 Fayetteville St, Raleigh, during The Ray Price Capital City Bikefest. 

After the unveiling, the Bedlam Bike will be parked in the Bedlam Vodka booth at Bikefest and will be used as the centerpoint for donations of products to benefit those affected by Hurricane Harvey in Houston. 

Ray Price Harley-Davidson has helped riders take to the roads and realize their motorcycle dreams for 25 years, growing to become one of the Southeast's premier Harley-Davidson dealerships.

"Both teams are eager to assist and hope that the necessities that we can provide will ease some of the suffering of Houston's residents," said Mark Hendrix, General Manager of Ray Price-Harley Davidson.  "After the unveil, the Bedlam Bike display will be a photographic opportunity meeting point for community drop-offs, which will be batched and sent immediately following Bikefest."


An attendee of 2014 Ray Price Capital City Bikefest - Source Ray Price Capital City Bikefest

Bedlam Vodka is an award-winning rice-based vodka, distilled from an Irish recipe several generations in the making. It was recently chosen by ESPN as the exclusive vodka served at its BODY at ESPY VIP party in Los Angeles. Currently distributed in North Carolina, Bedlam will begin distribution in Georgia, South Carolina and New Jersey by the end of September. 

"The immediate synergy between our companies, not only from a branding perspective with the Bedlam Bike, but also the harmonious working collaboration that developed between our teams made it immediately apparent to both of us that we needed to leverage that partnership to help Houston," commented Brandon Evans, CEO of Graybeard Distillery.  "As such, Graybeard and Ray Price will be matching all product donations made at the Bedlam Bike display by the community in order to help citizens affected by Hurricane Harvey."

Riders who can’t make it to North Carolina for the unveiling or Ray Price Capital City Bikefest can still help those impacted by Hurricane Harvey by learning more about what can be donated at Ray Price Harley-Davidson’s website.

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