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SHOCKER! Ducati Wins EICMA's Beautiful Bike Award

The latest Ducati model won the ‘Most Beautiful Bike of Show’ award, wrapping up the final motorcycle show of the year, EICMA 2017.

A host of traditions finished off the latest edition of EICMA; A flurry of new models rode out into the spotlight and Ducati again took the media lead as its Panigale V4 won the title of “Most Beautiful Bike of Show”.

With EICMA taking place in Italy, Ducati enjoys a home court advantage and not surprisingly, this was the ninth time the Italian motorcycle manufacturer has won the award over the thirteen years it’s taken place. Putting a capital ‘B’ in bragging rights, it’s the fifth year in a row.

Organized by Italian magazine Motociclismo, more than 16,000 enthusiasts selected the Panigale V4 as their number one choice, making it the most popular bike among both EICMA visitors and “Motociclismo” website users. The new Ducati superbike won by a considerable margin, with 61.17% of total votes.

On the last day of the show, on Sunday 12 November, Julien Clement, Senior Designer of the Ducati Design Center and Panigale V4 project Designer, received the award on behalf of Ducati, as final highlight of an intense week of exhibition and events which have seen over 600,000 visitors at EICMA, an increase compared to 2016 and a confirmation of the positive trend coming from the motorcycle sector.


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