Celebrities from around the globe came together, from well-known Hollywood names to legends of the road, all to celebrate the launch of the new Triumph Bonneville family at The Bike Shed in London, England on Wednesday, October 30.
Triumph is calling the event the most significant launch in over a decade and they certainly attracted the A-list to prove it. Some of the celebrity faces may not be familiar as motorcycle enthusiasts but riders should recognize the well-known names from the two-wheeled world.
Most famously known as Batman’s Bane, but certainly a prolific actor Tom Hardy was in attendance as was Idris Elba (The Wire), Kellan Lutz (Twilight Saga), Gillian Anderson (X Files), Jeremy Irvine (War Horse), Reggie Yates (Dr Who), Chad McQueen (Karate Kid), Carl Fogarty (Superbike), Charley Boorman (English TV presenter), Jake Chapman (Artist), Paul Simonon (Clash) and Zoe Hardman (English TV presenter) to the next generation of the iconic Bonneville with five exciting new motorcycles.
As covered here, the new family consists of; The Bonneville Street Twin, Bonneville T120, Bonneville T120 Black, Thruxton and Thruxton R.
The Bike Shed, London’s newest motorcycle club, played host to the event and was transformed for the evening with Triumph Bonneville memorabilia.
The American division of Triumph, Triumph Motorcycles America had some special guests of its own as world-renowned chef Tyler Florence, UFC standout Bryan Caraway, Canadian singer/songwriter Clayton Bellamy, two-time CSBK Pro Sport Bike Champion Kenny Riedmann, and three Triumph Global Dealer Award winners (Andre Joyal, Southern California Triumph, and Triumph Westchester) also earned the opportunity to attend the exclusive gala.
Carl Fogarty and the 2016 Thruxton R - Source Triumph Motorcycles
Adrenaline fueled guests competed against the clock on a customized Manx TT Super Bike racing game, which was created to resemble the new Bonneville bikes. Later in the evening, crowds gathered by the miniature Triumph factory, to watch some of Triumph’s most skilled engineers assemble a Bonneville Street Twin.
VIP’s sipped specially created cocktails by Milroy’s of Soho named with the event in mind, including; Smoking Cee – Gar, Bonnie Blend, Bettman, Turner, Bloor. Fourpure and 1936 beer were also served alongside canapés created by Street Kitchen.
Entertainment was provided by fashion favorite Hanna Hanra, editor of BEAT Magazine, who welcomed guests with a vibrant and varied playlist. A set by rock band Brother & Bones entertained guests with hits such as Omaha and Kerosene.
As for the rest of riding world who didn’t rub shoulders with the well-known partiers? We just get enjoy the exciting new rides from Triumph, which isn’t a bad option at all!