The Veterans Charity Ride to Sturgis hand-selects veterans from all branches of the military to experience motorcycle therapy while riding from Los Angeles to the Sturgis Motorcycle Rally in South Dakota. For 2016, 20 deserving veterans and veteran mentors will join the ride.
For the second year, Indian Motorcycle is the sponsor of the Veterans Charity Ride to Sturgis, making Mark Wahlberg’s participation in the upcoming event even more suiting. Wahlberg is a lover of the historic motorcycle brand.
Indian Motorcycle released further details about the 1,776-mile, multi-state tour that uses Indian motorcycles as therapy for wounded and amputee veterans.
“I'm so grateful to the participants in this year’s ride and all our veterans for their service to our country,” said actor, producer and Indian Motorcycle enthusiast Mark Wahlberg. “This ride is a wonderful opportunity to support each other and enjoy the natural beauty of this great nation.”
Mark Wahlberg enjoying his Indian Motorcycle
The program was conceived and developed by veteran Army Paratrooper David Frey and Emmy Award-winning producer and director Robert Manciero of Full Vision Productions, leveraging the therapeutic effects of motorcycle riding to create an adventure of a lifetime for wounded veterans. For the second straight year the journey will be filmed so the message can be shared with as many veterans as possible.
“We’ll spend over a week riding on America’s most beautiful roads, getting to know each other and helping each other through Motorcycle Therapy,” said Frey. “The shared experience of serving brings us together, veteran to veteran, to help each other heal. We also show the veterans just how much their service means to America by stopping in small towns along the way to meet the people of our nation who want to celebrate these brave men and women.”
The nine-day journey stops in various towns and cities along the way, giving the veterans a chance to meet the grateful citizens they helped protect. Towns along their route include Las Vegas, N.V., Moab, Utah, Denver, Colo., and Hot Springs, S.D. Once in Sturgis, the veterans spend the week of the rally riding the Black Hills, attending events and taking part in the ultimate “Sturgis Experience.”
“Supporting our veterans by donating sidecars to accommodate amputee veterans in a safe, comfortable manner is something near and dear to our team and to me personally,” said Craig Arrojo, President of Champion Sidecars. “We are honored to be associated with such a worthy event, and we look forward to continuing our partnership with the Veterans Charity Ride for years to come.”
Participating veterans will enjoy special events such as an exclusive luncheon with members of the Indian Motorcycle Riders Group on August 7th, the Legends Charity Memorial Ride on August 8th, VIP access to an evening of live music at the Sturgis Buffalo Chip on August 10th, the Freedom Celebration Ride departing Spearfish on August 11th and a special shooting competition event at the Sturgis Buffalo Chip followed by an invite-only dinner at Indian Motorcycle of Sturgis on August 12th.
Sound interesting? To follow the ride, support veterans, donate and hear their stories, riders can visit the Veterans Charity Ride website, Indian Motorcycle's website and Facebook as well as the motorcycle manufacturer’s Twitter and Instagram social media channels.
“Indian Motorcycle is proud to be a founding sponsor of the Veterans Charity Ride to Sturgis in honor of the sacrifices made by these brave men and women,” said Indian Motorcycle Marketing Director Reid Wilson. “Indian Motorcycle has a long and proud heritage of supporting the U.S. Military and our troops over the course of the past century, and we are pleased to continue that tradition as a part of this noble and worthwhile initiative.”