Making its presence known at the legendary motorcycle rally, Mustang will be seen on two billboards on I-90 as riders approach Sturgis, park their huge rally rig at Black Hills Harley-Davidson as well as staff the J&P Cycles store on Lazelle in the heart of downtown with their factory reps.
These two locations will allow bikers to learn more about Mustang’s selection of seat styles for Harley-Davidson, Indian, Victory, Kawasaki, Triumph, Can-Am, Honda, Ducati, BMW, Yamaha and Suzuki. Not only will Mustang’s factory-trained reps help rider try seats on their bike for the best fit, but will mount it for free. Showing true biker-hospitality, Mustang will ship the old seat to the customer’s home.
Taking their Mustang brand to the various events at the rally, the well-known seat manufacturer are sponsoring the following events;
Aug. 7: “The Flying Piston Builder Breakfast” allows riders to meet legendary and cutting-edge bike builders at the CrossRoads Big Engine Bar at the Buffalo Chip on Sunday, August 7, 9:30 am.
Aug. 7-12: “Skin & Bones—Tattoo Inspired Motorcycles and Art” is a unique program curated by famed photographer Michael Lichter located at the Sturgis Buffalo Chip, open to the public Sunday, August 7 – Friday, August 12, 2-10 pm.
Aug. 10: “Perewitz Custom Paint Show” hosted by Dave and Jody Perewitz, who are Mustang’s New England neighbors, will take place at the Iron Horse Saloon in downtown Sturgis on Wednesday, August 10, 11am – 4pm
Aug 11: Garage Girls “Ultimate Biker Makeover” winners will be announced on stage at the Buffalo Chip, Thursday, August 11
As for Roland Sands Design (RSD), the motorcycle, product and apparel company that has its roots in racing, custom bike building and design will also be found in every corner of Sturgis.
Surely considered the highlight of their calendar, Super Hooligan racing will take to the tracks at the Sturgis Buffalo Chip with Indian Motorcycle. Riders can find parts and apparel at the RSD Moto Shed at Black Hills HD as well as cooling off in the Pool with Bell Helmets and the launch of our new XDIAVEL Ducati at the Pappy Hoel Campground.
Opening Wednesday August 3rd, the RSD MotoShed at Black Hills Harley Davidson will feature the best of RSD bikes, parts and apparel from Turbine Air Cleaners to Bell Helmets, leather Colt Vests to Boss Seats.
The latest custom RSD Indian Scout will be showcased at Michael Lichter’s Skin & Bones Motorcycle and Art Exhibit at the Buffalo Chip. If the motorcycle exhibition gets riders too hot, they can head to Bell Helmet Pool Party with Carey Hart, while Ducati launches the RSD XDiavel. Bikini contest, charity raffle for the “Good Ride” and prizes will all be on the schedule from 1-5pm at The Pappy Hoel Campground and Pool.
Finally, Wednesday will see RSD will headline the Moto Stampede with Super Hooligan flat track racing before Reverend Horton Heat and Five Finger Death Punch take the stage at the Buffalo Chip. Race classes for the evening include Run What Ya Brung, Vintage, Hand Shifter, Super Hooligan and a purse paying Pro Single/DTX.
The races, sponsored by Indian Motorcycle, promise to bring back the excitement and surprise of traditional heritage racing with the added punch of music and drag racing. The newly built dirt flat track at the Buffalo Chip circles the infield between the Wolfman Jack Stage and the Top Shelf Bar bringing racing action to center stage with prime VIP viewing.
The riders are scheduled to take to the track Aug. 10 from 4 p.m. to 7 p.m. All brands of bikes are welcome to race.