Promising new-for-2017 motorcycles and demo rides, custom bikes and performance demonstrations by Zach Ness, Rick Fairless, Red Bull athlete Aaron Colton and others including Tony Carbajal and Joe “Vertical” Dryden.
As with Daytona Bike Week, Victory have arranged exclusive events for owners of its motorcycles with some even featuring ‘The Gunny’ R. Lee Ermey.
“Everybody knows that the Black Hills motorcycle rally in Sturgis is the biggest party in the world,” says Victory Motorcycles General Manager Rod Krois. “This year we are proud to deliver all the performance and excitement that Victory motorcycles deliver to our customers every day, and we invite all riders to experience modern American muscle for themselves.”
The American motorcycle manufacturer is ready to celebrate the spirit of Sturgis saying, ‘Motorcycle enthusiasts are invited to join us, burn some gas and enjoy the party in Sturgis and the Black Hills’.
2017 Victory Highball - Source Victory Motorcycles
Here are the events highlighted by Victory;
Victory on Display, found at 3rd Street & Lazelle Street, Sturgis, S.D.
9 a.m. - 5 p.m., Aug. 6-13
Rally goers can see the entire line of 2017 Victory motorcycles, make a run on dueling dynos, check out stunt shows, custom bike display and new Made For Victory accessories, slip in to a Slingshot, or pick up some apparel they may left at home.
2017 Victory Demo Rides, found at 2651 Whitewood Service Rd., I-90 @ Exit 30
9 a.m. - 5 p.m., Aug. 6-13; Last Ride Leaves at 4:30 p.m.
Rally attendees will have a chance to ride the entire line of 2017 Victory Motorcycles, including the Victory Octane, High-Ball, Magnum X-1 and Cross Country Tour, as well as ride models outfitted with the new “Made For Victory By S&S®” Stage 2 Kit.
Rice Victory Motorcycles found at 301 Cambell St., Rapid City, S.D.
9 a.m. – 6 p.m., Daily
The local Victory dealership offers a full range of Victory apparel and accessories, parts and of course service. Riders can even buy a new motorcycle if their heart desires and wallet allows. Rice Victory Motorcycles in Rapid City will not only have BBQ and their own demo rides, the latest The Gunny will be at the dealership on Wednesday. Rice Victory is also the exclusive location for your official Sturgis 76th Victory Owners Patch.
Vet Together in Partnership with IAVA, taking place at South Dakota Air & Space Museum, 2890 Rushmore Dr., Ellsworth AFB, SD 57706
3 p.m.-4:30 p.m., Aug. 8
Riders can join The Gunny and fellow veterans in a VetTogether. Driven by a growing member base, VetTogethers help build camaraderie between veterans and their supporters within a community by fostering a stronger peer network and keeping conversations going with monthly events.
Attendees will receive an exclusive IAVA/Victory Swag Bag and requires those interested to sign up for the event.
Aaron Colton Stunt Show & Red Bull Party with Custom Reveals found at 3rd Street & Lazelle Street, Sturgis, S.D.
1 p.m. - 3 p.m., Aug. 9
Stop by Victory’s Lazelle Street location from 1-3 p.m. for a “wheelie” good time with Red Bull athlete Aaron Colton showcasing his talent for stunt riding, Arlen Ness and The Gunny, and awesome custom bike reveals by Zach Ness, Rick Fairless and Scott Kietzmann.
Moving to the exclusive events for Victory owners, the official 2016 Sturgis Victory Motorcycle Owner’s Event is an all-day event on August 11th has participants starting at 2 p.m. at the Sturgis Dragway.
There, riders have the opportunity to rip down the 1/8-mile track to compete for the quickest time. When not white-knuckling it down the track, catch a world-class Victory Motorcycle stunt show with Tony Carbajal and Joe Dryden, meet the Victory Motorcycles NHRA Drag Team of Matt & Angie Smith, and talk with Zach Ness, Rick Fairless and Aaron Colton, among others.
Once the dragway festivities conclude, owners will enjoy an escorted ride to the legendary Sturgis Buffalo Chip for a catered reception.
All Victory Owners who pre-register are guaranteed a ticket to a performance by award-winning country singer Miranda Lambert at the Sturgis Buffalo Chip that evening. Touting this as the owner’s event Victory owners don’t want to miss, they should sign up well ahead of time.
Finally, as it is grasshopper season in South Dakota, Victory owners can stop by the Polaris Spearfish Paint Facility from 11 a.m. to 2 p.m. on Friday August 12th to get their bike detailed to look like it just rolled off the production line. While the ‘Rub & Buff Bike Wash is complimentary for Victory Motorcycle Owners, they must pre-register to take advantage of the detailing.
For riders who are of the planning sort, the new line of Victory Motorcycles are covered here. As an interesting side note, looking closely at the latest information on their 2017 line-up, it appears Victory is riding the line of its motorcycles being considered solely as the choice for ‘power’ riders, being all about muscle for the latest models.
This focus is also seen with Victory Motorcycles, referring to themselves as ‘America’s most innovative and aggressive motorcycle manufacturer’ in the latest press release, painting a difference between it and the sister line of Indian Motorcycle.