Famous Faces Come Together For Annual Motorcyce LifeRide

As of the time of publishing, a motorcycle gang of famous faces are taking to the open road to raise awareness and funds for HIV/AIDS and charities.

Maintaining its long-standing tradition of supporting HIV/AIDS charities, Kiehl's Since 1851, the venerable New York-based purveyor of fine quality skin and hair care, in continued partnership with amfAR, The Foundation for AIDS Research, are hosting the seventh annual Kiehl's LifeRide for amfAR.

Inspired by a Kiehl's icon, the motorcycle, a spirit of adventure and philanthropic heritage, the seventh annual LifeRide continues the brand's mission to heighten awareness and raise funds for amfAR. Beginning in Kiehl's hometown of New York City and ending in Philadelphia, this 11-day, multi-stop charity motorcycle ride takes place August 3-13, 2016.

In conjunction with this year's ride, Kiehl's is pleased to announce a new public service announcement campaign "The Cure Is In Your Hands," featuring Whoopi Goldberg, the award-winning actress, comedian and TV host, and Dita Von Teese, the biggest name in burlesque in the world. This PSA partnership with amfAR, The Foundation for AIDS Research, will raise awareness for HIV/AIDS statistics in the U.S.

Chris Salgardo, President, Kiehl's USA and Kevin Robert Frost, CEO, amfAR will lead this year's influential riders which is made up by nine actors, television hosts, bloggers and models. The riding line-up can be found here.

Kiehl's will donate a total of $150,000 to amfAR over the course of the ride, which rallies with the public at 10 store stops along the route. At each stop, the public will be invited to meet the riders, learn more about amfAR and contribute to the non-profit.

While the ride itself is by invitation only, riders and fans of Kiehl's can catch the bikers at the following locations as part of the eleven-day ride.

Wednesday, August 3rd, Manhattan

  • Kiehl's at Saks Fifth Avenue, 611 5th Ave. New York, NY, 12:30-1:30PM
  • Kiehl's Since 1851 Flagship, 109 3rd Ave. New York, NY, 6-7PM

Thursday, August 4th, Long Island

  • Kiehl's Since 1851, Roosevelt Field, 630 Old Country Rd, Garden City, NY, 12-1PM

Friday, August 5th, Hartford

  • Kiehl's Since 1851, Westfarms, 1500 New Britain Ave, West Hartford, CT, 12-1PM

Tuesday, August 9th, Provincetown

  • Kiehl's Since 1851, 200 Commercial St, Unit A, Provincetown, MA, 11AM-12PM

Wednesday, August 10th, Boston

  • Kiehl's Since 1851, 112 Newbury St, Boston, MA 11AM-12PM
  • Kiehl's Since 1851, Burlington Mall, 75 Middlesex Turnpike, Burlington, MA 1-2PM

Saturday, August 13th, Philadelphia

  • Kiehl's at Neiman Marcus, King of Prussia, 170 N Gulph Rd, King of Prussia, PA, 11AM-12PM
  • Kiehl's Since 1851, King of Prussia, 160 N Gulph Rd, King of Prussia, PA, 1-2PM

The ride wraps up in Philadelphia on August 13th at the Kiehl's location.

Together, from the money raised by riders as well as from the general public, Kiehl's will have raised $1,600,000 for amfAR by the end of the seventh annual LifeRide for amfAR, including all the group’s activities since 2010.

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