Harley-Davidson Sets Record And Rides Into Love

Harley-Davidson set a new record at the 76th Annual Sturgis Motorcycle Rally, but instead of using the latest model or tweaked bike, the famous manufacturer played cupid in a unique marriage ceremony.

The marriage of Reggie Randolph and Dawn Hanson wasn’t the first to take place at the legendary motorcycle rally, but it was the first time such a ceremony was conducted at Harley-Davidson’s Rally Point.

A culmination of a long-time commitment and partnership between the City of Sturgis and Harley-Davidson Motorcycles, the Rally Point was constructed in 2015 at the corner of Harley-Davidson Way (formerly Second Street) and Main Street to create a gathering space that can be utilized not only during the rally but also tie the community together for various events throughout the year.

“[Sturgis] is the most memorable rally that you could ever go to,” Reggie Randolph explained to Clutch and Chrome on how they came to choose the rally for their wedding. “It has so many things to see, it’s got beautiful rides and great people.”

Reggie and Dawn felt Sturgis was the epitome of rallies.

However, when Reggie and Dawn reached out to Sturgis City Manager Daniel Ainslie, they had no idea their wedding would take place at the brick and mortar facility proudly bearing the famous Bar and Shield. It was the City Manager’s idea to reach out to Harley-Davidson and suggest using the unique venue for the wedding.

“It’s interesting, when the Rally Point was completed I mentioned to Harley-Davidson it would be a great place to hold a wedding,” Sturgis City Manager Daniel Ainslie explained to Clutch and Chrome, “We didn’t know one would happen so soon!”

Not only did the American motorcycle manufacturer agree, they threw all their marketing weight behind the event to produce an incredible wedding.

This edition of the Sturgis Rally has been plagued with sudden showers and as the scheduled time rolled closer, so did dark rain clouds on the horizon. However, as the ceremony’s time neared, the threatening weather faded off into the distance.

Taking place at 6pm, a small but enthusiastic crowd applauded the groom as he rode his 2014 Harley-Davidson to the foot of the Rally Point stage and bounded up to the dais where he was joined by Dawn Hanson, the wedding party and the Mayor of Sturgis, Mark Carstensen.

Before conducting the wedding, the Mayor brought out surprise guests, close friends of the Bride and Groom who had secretly made their way to Sturgis for the ceremony.

Vows were said, promises made, rings exchanged along with a few poems and as the ceremony finished Harley-Davidson showed how simply giving permission to hold the wedding at its Rally Point had turned into incredible enthusiasm for the special moment.

Not only was a special Harley-Davidson cake prepared, but a brick from the motorcycle manufacturer’s original factory was engraved with the couple’s name and wedding date. When Harley-Davidson presented this to the couple on stage, the groom was clearly touched.

As mentioned, this isn’t the first wedding to take place during the Sturgis Rally but was the first to enjoy Harley-Davidson’s Rally Point facilities. Nor was this the first time a motorcycle manufacturer was involved in a biker wedding, but it was one of those rare moments that was completed with the enthusiasm and effort as seen with Harley-Davidson.

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