Surprising as it may sound, the parent company of Can-Am have publicly stated they are ‘currently evaluating the market, the possibilities and trends’ to launch into the motorcycle market with a ‘bold growth plan’.
This news leaves the possibility of its three-wheeled Spyder having a two-wheeled little brother. The motorcycle historians among our readers may remember this isn’t the first time BRP have produced two-wheeled motorcycles.
During the 1970s, Bombardier built the Can-Am brand of off-road competition motorcycles designed for motocross and enduro with Rotax engines displacing 125, 175, 248 and 366 500 and 800 cc. The bikes competed successfully in professional racing with Gary Jones winning the 1974 US 250cc AMA motocross national championship.
In 1983, Bombardier licensed the brand and outsourced development and production of the Can-Am motorcycles to Armstrong-CCM Motorcycles of Lancashire, England.
This two-wheeled ride continued until 1987, which was the last model year for Can-Am.
To this point, what type of motorcycle BRP would produce isn’t discussed in the original report from the Montreal Gazette, but it should be noted its Can Am Spyder was the first vehicle to legally ride the public roads, with its other productions aimed at the off-road user or even those who prefer waves or snow to wheels. The company produces a range of snowmobiles, watercraft and the three-wheeled Spyder.
According to the report, company spokesperson Sylvain Morissette states BRP considered several growth opportunities, but did not say precisely when the decision would be made, or when the products would arrive on the market.
How they would get there is also up for speculation. Financial experts feel the motorcycle market is ‘bright’ with BRP eventually adding $325 million U.S. to their annual revenue and gain three to five per cent market share. This could be done through BRP building their own original designs or acquiring an existing motorcycle company.
Regardless of how the motorcycles came about, the models would find an audience quickly through BRP’s 4,200 dealers in some 100 countries.
All this leaves another motorcycle story to discuss on the next group ride or at an upcoming bike night.