New Motorcycle Event Announced For The Modern Rider

As the motorcycle industry continues to enjoy growing sales and popularity, a new event has been announced for the biker calendar, ‘the Highpipe Festival’.

Aimed at fans of scrambler motorcycles, the inaugural HighPipe festival will take place June 9-11, 2017. The three-day adventure will be based at China Peak Ski Resort in California’s Sierra Nevada mountains and will include opportunities for camping, wilderness riding and motorcycle demonstrations, as well as feature live music, films and bike shows.

China Peak Ski Resort is a Northern California destination in Sierra National Forest. It sits near the edge of Huntington Lake, where guests will have lodging options both in the China Peak hotel and at on-site campgrounds. Microbrewery offerings and food trucks will add to the festivities, which will also include movies-under-the-stars at the base of the ski slopes.

“There’s a huge resurgence in the universal motorcycle segment,” said Corey Eastman, Consumer Engagement Director, Bonnier Motorcycle Group. “Their style and versatile design speak to the newest generation of riders and help recall fond memories for more seasoned enthusiasts. From Cafe to Scramblers, manufacturers and the aftermarket are helping make this one of the fastest-growing market segments in motorcycling today. Supporting these efforts with an event that lets consumers ride, enjoy, learn and admire is the next step.”

Bonnier Corporation is one of the largest special-interest publishing groups in the United States, with more than 30 multichannel brands extending into all platforms including magazines, digital media, books, events and product licensing.

On the new model side in 2016, manufacturers from around the world are currently offering 24 new models with a universal or traditional slant to them. Bonnier Motorcycle Group, the largest enthusiast publisher of its kind, is partnering with these manufacturers and aftermarket companies to give consumers a new kind of experience.  This will include the chance to demo products and share your experiences, while enjoying traditional elements like shows, music, vendors, food and more.

"China Peak is tremendously excited to be hosting HighPipe, as attendees will enjoy this new format of a motorcycle lifestyle event in one of the top on- and off-road venues in the nation,” said Tim Cohee, Managing Partner, China Peak, who is enjoying his 54th year of motorcycling.

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