As reported last week by Clutch and Chrome, the very first motorcycle in a limited edition run of its Indian Chief Vintage model was auctioned at Barrett-Jackson Las Vegas on Saturday, October 15th. Boasting a serial number of #001, the Limited Edition Jack Daniel’s Indian Chief Vintage motorcycle raised $150,000 for the benefit of Operation Ride Home, a program that assists active duty U.S. military personnel in traveling home to visit their families through a partnership with the Armed Services YMCA.
What made this motorcycle worth so much was a unique set of bragging rights. One hundred fifty individually numbered 2016 Limited Edition Jack Daniel’s Indian Chief Vintage and Indian Springfield motorcycle models were made available for purchase on March 4, 2016, for $29,999. All but #001 of the 150-unit production run sold in just eight hours on the first day of availability, with that first unit being saved for this auction.
These motorcycles represent the first time in the century and a half history of Jack Daniel’s that any vehicle has had an officially sanctioned Jack Daniel’s livery, making this motorcycle even more special.
“It’s fantastic to see these two great brands partner for such a worthy cause,” said Steve Menneto, President of Motorcycles for Polaris Industries. “Both Indian Motorcycle and Jack Daniel’s have a respect and admiration for our enlisted men and women, and bringing military families together for the holidays is something that is truly special.”
Created to commemorate the 150th anniversary of the Jack Daniel Distillery and designed in conjunction with Klock Werks Kustom Cycles of Mitchell, S.D., both Limited Edition Jack Daniel’s Indian Springfield and Indian Chief Vintage models feature an array of genuine Indian Motorcycle accessories, as well as Jack Daniel’s-inspired custom paint and logos, badging, leather saddle and saddlebags.
Each fender is inscribed with the names of the seven Master Distillers who have overseen the Jack Daniel’s distilling process over its 150-year history, and an inscription of Jack Daniel’s “Bottles and Throttles Don’t Mix” mantra reminds riders that drinking and riding are meant to be enjoyed separately.
Finally, both models also came with a custom-printed Jack Daniel’s whiskey barrel top to commemorate each bike, a two-year unlimited mileage factory warranty and free membership in the Indian Motorcycle Riders Group for one year.
Collector Vincent Amato submitted the winning bid and will take the motorcycle home to display in his collection.
"The generosity shown by Mr. Amato in purchasing this special bike is simply remarkable," said Jeff Arnett, Jack Daniel's Master Distiller. "Just knowing how many more service members and their families we'll be able to assist with travel this year is something that makes us all very proud. It will make this holiday season even that more special for these heroes and their families."
Image, from left to right: Vincent Amato (winning bidder), Brian Klock (Klock Werks), Steve Menneto (Indian Motorcycle), Dave Stang (Jack Daniel’s) and Craig Jackson (Chairman/CEO of Barrett-Jackson Auction Company).