BMW Motorrad officially started operation of the new BMW Group plant in Manaus, Brazil, the first 100% BMW Group-owned motorcycle production site outside Germany. If owners of new BMW motorcycles feel like their new German bike has a little samba in it, the new plant could explain a lot.
“BMW Motorrad is expanding its motorcycle production globally to achieve sustainable business growth. Brazil remains an important market for this strategy and we see great potential in this country over the mid and long term. This is why we have decided to construct our first 100% BMW Group-owned motorcycle plant outside of Germany in Manaus,” explained Stephan Schaller, President of BMW Motorrad.
Pop Quiz! What's different about this BMW F 700 GS? - It's made in Brazil! - Source BMW Motorrad
The first model to be produced at the new site in Manaus is the BMW F 700 GS. Other models expected to be built at the new plant, BMW F 800 GS, BMW F 800 GS Adventure, BMW F 800 R, BMW R 1200 GS, BMW R 1200 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR.
The models built at the plant are intended for what’s described as local markets.
To date BMW has invested a total of around 10.5 million euros in the new plant which has an initial capacity of 10,000 motorcycles per year. There are already more than 175 employees working in the plant and, depending on growth in local market as well as demand, more will be hired.
If sales are anything to go by, the factory will be busy.
“We are very proud that BMW Motorrad has achieved market leadership in the segment over 500 cc this year. We are even prouder to have started production at the new BMW Group plant in Brazil. This is already the second plant in Brazil, following the automobile production plant in Araquari. These factors are essential to achieve sustainable growth in this country, focusing on the mid and long term. It underlines our commitment to Brazil,” said Helder Boavida, President and CEO of BMW Group Brazil.
Built on an area of around 10,000 m², the new plant took about nine months to complete. It has the latest equipment and a team of highly-trained employees, who are able to ensure the same level of premium quality as at other BMW Group production plants.
"BMW Motorrad Brazil is focusing its strategy on sustainable growth, based on domestic market potential. With our local production, we expect to increase sales significantly. Domestic production, starting with the BMW F 700 GS, guarantees even more availability and fast response to local demand, which is important to the success of our business in Brazil,” added Peter Vogel, Production Director of BMW Motorrad in Manaus.
Scenes from a BMW Motorrad plant - Source BMW Motorrad