The new flagship supersport YZF-R1 model was developed to allow riders to experience the technical concepts of a MotoGP YZR-M1 machine, and comes equipped with the potential for a circuit-level top speed. The design, in addition to projecting the image of an YZR-M1, is a ‘new innovation of the ‘Speed Racer’ concept and has built a new strand of R-DNA’ according to Yamaha.
This award shows the motorcycle can win off the racetrack as well as on.
The award comes in the transportation category of the ‘German Design Award’ competition and was Yamaha Motor’s first nomination for this Award, selected as a first-time category winner from among over 4,000 entries.
This marks the fourth design award received by the 2015 overseas model YZF-R1, following on from the Good Design Award 2015, iF Design Award 2016, and the Red Dot Award: Product Design 2016.
In the German Design Award, the German Design Council recommends products from around the world which have already been evaluated as of a high design standard. Only after receiving that recommendation can an application be made for this internationally-prestigious design award. The title of winner is an award of excellence given only on works chosen by the jury from within each category.
Owners of Yamaha’s YZF-R1 are free to bookmark this page and show it to friends on the next ride for bragging rights. As for those thinking about buying one, guaranteed this award will be ‘casually’ mentioned by the salesperson.