Victory Turns Gratitude Into Dollars For Veterans

Victory Motorcycles are bringing together the general public and military veteran as well as active service members with its ‘Thank a Hero’ program which starts today, November 1st, 2016.

The program invites the public to thank a military veteran or active service member with a personalized note posted to the Victory Motorcycles website. For every note that’s submitted, Victory will donate $100 to Iraq and Afghanistan Veterans of America (IAVA) on the hero’s behalf. Also, when people submit their Thank a Hero notes to their loved ones, they’ll have an option to share their “salute” on Facebook and Twitter.

“IAVA is proud of our partnership with Victory Motorcycles that’s helped us raise awareness for our community from Washington, D.C. to Sturgis, SD,” said Anthony Pike, IAVA Chief Programs Officer and USMC and Iraq War Veteran.  “Victory’s ‘Thank a Hero’ initiative will take that effort one step further and will help IAVA achieve its goal this Veterans Day of uniting Americans behind our veterans.”

Founded in 2004 by an Iraq veteran, IAVA is the first and largest organization for the more than 2.8 million veterans of Iraq and Afghanistan and their families. As the group’s website notes, ‘IAVA strives to build an empowered generation of veterans who provide sustainable leadership for our country and their local communities’.

As a strategic partner of IAVA, Victory has provided financial support and resources to help IAVA raise awareness of veterans’ issues and the resources that IAVA provides. Scott Wine, Chairman and CEO of Victory’s parent company, Polaris, received the 2015 IAVA Civilian Leadership Award.

The ‘Thank a Hero’ program is one of the ways Victory Motorcycles and Victory riders and dealers are saluting military veterans and those currently serving. Additionally, on Saturday November 19, the public is invited to visit their local Victory Motorcycles dealer for a charity ride in honor of the IAVA. Any individuals who have served in the military, police, or fire department will receive $1,000 off the purchase of any new Victory heavyweight bike and $500 off the purchase of a new Victory Octane.

More information on these program and offers can be found online.

“We cannot thank Victory Motorcycles enough for their continued dedication to the Post-9/11 generation of veterans and generosity that supports IAVA’s work on behalf of our over 400,000 members,” says Pike, IAVA Chief Programs Officer and USMC and Iraq War Veteran.

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