Ducati Brings Award-Winning Motorcycles To Long Beach Show

Fresh from its success at EICMA, the major European motorcycle show, Ducati will be roaring into the halls of the inaugural Progressive International Motorcycle Show (IMS), with some award-winning motorcycles no less.

After unveiling its newest 2017 motorcycles at EICMA in Milan, Italy, Ducati will showcase its newest flagship Superbike, the 1299 Superleggera, for the first time in North America at IMS from November 18th to 20th. In total, the iconic Italian brand will have four new products on display, including the SuperSport, Multistrada 950 and Scrambler Desert Sled at the Long Beach show.

Readers keeping up with the latest motorcycle news will know Ducati’s new Supersport won the title of the most beautiful bike of the Show for EICMA. Not only was the eighth time the Italian motorcycle manufacturer won the award in the twelve years its taken place, but also the fourth year in a row.

Organized by Italian magazine Motociclismo, the survey polled the attendees of the 2016 EICMA and the readers of “Motociclismo” to earn more than 12,000 votes for the SuperSport to be considered the best-looking bike of the Show. The new Ducati sports road bike secured first place by receiving 13.2% more votes than the second-placed bike.

Ducati will ride into Long Beach celebrating record-breaking sales performance in its 90th anniversary year of 2016. Motorcycle sales broke the barrier of 50,000 units, in thanks to new products, innovative technology and forward-thinking strategy aimed at the future.

Ducati North America CEO Jason Chinnock will present four new Ducati motorcycles to the press at the Long Beach edition of the IMS. These are;

The SuperSport perfectly balances sport and comfort to guarantee excitement and riding pleasure. With its 113 HP, Ducati feels this is the road-going sports bike to suit everybody, combining the adjectives of beautiful, fun, versatile. Similar descriptions to those used for a good date.

‘Whether on the motorway or in city traffic, the SuperSport allows anyone to indulge in their sports instinct,’ notes Ducati. The Supersport will be available in April 2017 with a MSRP of $$12,995.

With 215 HP its considered the fastest twin-cylinder in history, the 1299 Superleggera is the first production, street-legal motorcycle with a full carbon fiber structure and the new benchmark for Superbike technology. Available May 2017, the 1299 Superleggera requires riders to have a wallet as healthy as their appetite for performance, its MSRP is $80,000.


The Multistrada 950 is the Bologna-based manufacturer's entry ‘multibike’, designed to provide all the excitement of the Multistrada in a way that makes it more accessible and versatile. Available in January 2017, the Multistrada 950 has a MSRP of $13,995.

Last and certainly not least, the Scrambler Desert Sled will make an appearance at the Long Beach IMS. The first fully on and off-road-capable Scrambler is a bike that evokes the spirit of American dual-sport bikes of the ’60s and ‘70s. With a reinforced frame and adjustable suspension, as well as spoked wheels, measuring 19" at the front, the bike is simply perfect for those who want to get off the asphalt. 

The Scrambler Desert Sled has a MSRP of $11,395 and will be available in March 2017.

In addition to showcasing many of the company’s newest models, several brand favorites will be back for 2017 and on display in Long Beach, including the 1299 Panigale, 959 Panigale, Multistrada 1200 Enduro, Multistrada 1200, XDiavel, Diavel, Hypermotard 939 and Monster 821 as well as the Scrambler Icon, Full Throttle and Sixty2.

Share this article

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

About us

Clutch and Chrome covers every aspect of the motorcycle lifestyle. Daily news, in-depth articles, reviews and anything that would interest a rider.


We not only produce our own motorcycle related videos but scour the internet to bring our readers the latest, greatest two-wheeled hits online.

Last posts


Want to really stay in touch? Here's our newsletter!