It could be considered the Shark Tank for our biker world, a motorcycle industry group wants to help female powersports entrepreneurs to success.
Coming on the heels of two U.S. studies around rider safety, the topic is also enjoying the spotlight at an annual motorcycle conference being held in Europe, in a way officially making it a worldwide concern.
The Motorcycle Industry Council's Rider Safety Committee have created a contest with a purpose, offering free biker gear to promote May's Motorcycle Safety Awareness Month.
Women who like to ride motorcycles. It’s a topic discussed at bike nights around the world as much as it is in the corporate board rooms of motorcycle manufacturers around that same globe.