Smelling like Ducati Isn't a Bad Thing

When someone tells a rider they smell like Ducati, it may not be the odor of oil and gasoline normally associated with motorcycles but a whiff of two-wheeled history.

A new aftershave celebrates the 90th anniversary of Ducati allowing bikers to buy an Eau de Toilet to satisfy their Eau de Motorcycle passions. The new fragrance was named to honor the year of 1926, when the legendary motorcycle manufacturer was founded. The new range of products includes Eau de Toilet 50 ml and 100 ml bottles, a shower gel and a deodorant spray.

The “1926” fragrance evokes the buzz of the Ducati world. ‘A new line oozing subtle style Ducati’ they say, ‘a fragrance that evokes the passion, personality and pure panache of the Ducati world’.

Ducati hasn’t set up a small fragrance production line factory in the corner of their motorcycle factory to produce ‘1926’, rather signed a licensing agreement with Diamond International, a leader in multiple segments of the toiletries-fragrances market.

Just as we discuss motorcycle with torque and styling, fragrances are reviewed in layers of aroma. Here is how the new 1926 fragrance is described;

The top notes offer a decisively aromatic accent, juxtaposed against the bracing freshness of tangerine and a bitter hint of bergamot. Middle notes offer renewed balance, with delicious inklings of cocoa enveloping the timeless elegance of lavender, accompanied by the firmness of geranium. The base notes merge practicality and aesthetics with a powerful hint of cedar and intense notions of amber, all softened by a vanilla and Tonka bean wrapping.

“The new “1926” male fragrance embodies the passionate Ducati world”, comments Alessandro Cicognani, Ducati Licensing Director. “The ingredients of personality, design and style are just what we want from this exciting new product line, the result of a prestige partnership with Diamond International.”

Fittingly, the “1926” bottle recalls the sleek lines and seductive styling of Ducati motorcycles. An elegant, deep black fuses with silver to express innovation while a forceful red evokes an appetite for high performance.

“1926 is not just a male fragrance,” states Claudia Colomboni, So.Di.Co. Group marketing and communications officer. “It is, above all, Italian Style, where quality meets the flair that has made us world famous.”     

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