At the time of writing, Daytona Bike Week kicked off last Friday and for nine days it will pretty much dominate motorcycle headlines. A famous name counting on just that happening is Harley-Davidson who have gone to great lengths to be as closely associated with the equally famous rally.
In many ways, they don’t have to try too hard. The Davidson family, half of the legendary motorcycle manufacturer have made the annual migration to Daytona Beach, often riding their bikes down. A look down any street of the beach town and rows of Harley-Davidson’s dominate the parking spaces.
However, for those in two of the aforementioned categories, their marketing efforts are a biker gift with videos like the one featured showing all the two-wheeled fun to be had over nine days.