The clever video teases who will be chosen as the Grand Marshal at the 2017 Sturgis rally. Using the rock tune of ‘American Woman’, Lenny Kravitz style none the less, a female rider walks through Black Hills Harley-Davidson dealership, mounts a Harley and rides off.
Cross promotion at its height, the local dealership, late-model motorcycles and of course the female rider all comes together leaving viewers to wonder about Grand Marshal’s, Sturgis and of course the American manufacturer.
We’re safe in saying, this will be the best 34 seconds of your day.
