Following the trend of not necessarily promoting the motorcycle itself, rather the freewheeling, open-road spirit and the adventures that could ensue is a popular direction taken by manufacturers. It’s not necessarily about the bike, but the lifestyle.
Zero cleverly blends this with the rehearsal of a conversation many new motorcyclists usually have, explaining to a loved one they just bought a bike. It’s hard to describe just how well Zero does this without ruining the experience of watching it for the first time. Between well-written dialogue and shots of the rehearsal, all intercut with an adventurous road trip makes this in our ever-changing top five of awesome motorcycle videos.