It feels like Clutch and Chrome is writing about Ducati’s new XDiavel quite a bit lately. Understand, we don’t write this as a complaint of any sorts, more and indication of how lucky we are to do what we do.

The latest opportunity to write about the Italian motorcycle manufacturer’s ride into the cruiser world came when the very first XDiavel rode off the production line.

Widely speculated in motorcycle press for months and formally introduced at the EICMA 2015 in November, the XDiavel grabbed two-wheeled headlines as well as roaring away as winner of the ‘Most beautiful bike of the show’.

With nothing being accidental, the X in its name refers to the union of two different worlds, the cruiser world which is characterized by low speeds, highly relaxing rides and long journeys mixed together with the world of Ducati with its Italian style, technical refinement and the highest levels of performance.

What else is there to do when promoting such a revolutionary motorcycle than to produce a very cool motorcycle video?

The XDiavel enjoys its own little corner of the web and it’s easy to see what image Ducati wants to paint for this cruiser. Indeed, the immediate phrase visitors are greeted with is 'The gentleman, The bastard', which we're assuming indicates its mixed background.

The XDiavel and XDiavel S versions of the new Ducati cruiser will be available at Ducati Dealership starting from February 2016.

Any motorcycle commercial that comes with a manifesto has obviously enjoyed some serious creative juices.

We will be the first to admit, this video has been in the queue to post up on Clutch and Chrome’s recommended videos for some time for a bunch of reasons.

Hearing the passion and enthusiasm when a rider slides into a new bike is something special.

To many riders, shipping their favorite motorcycle off to a distant land and touring the country from the comfort of a familiar saddle is a recurring fantasy.

When is a commercial really not a commercial? There is product placement of course, but there are also ‘spec’ commercials. These are made either an example or even encouragement to a company to engage an advertising company or creative team.

The video the Clutch and Chrome staff have selected for this pick isn’t necessarily about real motorcycles per say, but the manner in which a motorcycle is used is incredibly clever and more importantly, funny!

What’s makes and great motorcycle story has as many answers as what is the perfect motorcycle?

Arch Motorcycles made news when co-founder Keanu Reeves took one of the custom motorcycles out on a racing circuit.

It’s easy to get caught up in the motorcycle news of smaller-engine motorcycles that look back for their inspiration.

For this video feature on Clutch and Chrome, we're moving away screaming motorcycles and breathtaking two-wheeled editing.

Having the opportunity to watch the motorcycle lifestyle in another country is always a treat.

Clutch and Chrome would like to give fair warning on this motorcycle video pick. The helmet-cam video of a ride through the Texas countryside will leave riders with an uncomfortable blend of disgust and anger with a topping of a horrible, sick feeling.

Sexy women and motorcycles go hand in hand. Taking this to new heights was a ‘mini-movie’ starring Keira Knightly and a Ducati 750 Sport created in 2011 to promote a women’s fragrance.

This video pick is a case of not one word being said but volumes are spoken in the one minute promotional video from Harley-Davidson.

By December 1962 American Honda was selling more than 40,000 motorcycles annually, while the number of dealers - at nearly 750 - exceeded that of any competitor. Honda decided to set itself a sales goal of 200,000 units for 1963, a figure five times that of the previous year's record.

Motorcycles and movies are made for each other. It’s adds an instant image to any character and creates a certain tone for any scene.

Big Dog Motorcycles was an American manufacturer of semi-custom, mid-priced motorcycles, based in Wichita, Kansas.

“Having that freedom to ride is just amazing,” says Raymond Andalio, a Wounded Warrior Project Alumnus and Iraq war veteran who was one of six veterans surprised with a new motorcycle. Raymond is using his new Harley-Davidson motorcycle to lead other veterans on rides down the Pacific Coast Highway.

The next time a non-riding friend asks how passionate bikers can be about their motorcycle and saddle time, regale them with the following tale. Similarly, before any biker tries to say their motorcycle is better than another brand, they should take into account the true story below.

About us

Clutch and Chrome covers every aspect of the motorcycle lifestyle. Daily news, in-depth articles, reviews and anything that would interest a rider.


We not only produce our own motorcycle related videos but scour the internet to bring our readers the latest, greatest two-wheeled hits online.

Last posts


Want to really stay in touch? Here's our newsletter!